Personal Branding – Social Media

Posted in Career Best Practices

On Facebook? 


So is your interviewer.


If you're currently looking for a job, it's helpful to think of yourself not just as a person, but a brand – with a target audience (potential employers) and a product (you!).  To put keep yourself in contention for the best jobs, you must actively manage this "personal brand," including your online reputation.


First, let's take a look at how to create a personal brand:

·         Start with some introspection.  Ask yourself the following questions:

o        How would other professionals describe you?

o        What are your strengths?  Weaknesses?

o        What's your career goal and/or ideal job?

o        What can you offer a potential employer that others can't?

·         Develop a unique selling proposition (USP) for yourself, which communicates your specialty (who you are), your service (what you do – and how you do it better or differently), your audience (whom you do it for) and your most valuable attribute.  This short (max 30 words), benefits-oriented statement should provide a compelling reason to hire you.

·         Put it to work for you.  Work your personal brand into your social media profiles, resume and more.  Used properly, a personal brand allows you to differentiate yourself from other candidates by occupying a unique, competitive position in a potential employer's mind.


Once you create your personal brand, you need to maintain it.  Manage your online reputation by:

·         Egosurfing.  It's not vain – it's a necessity.  Search your name, using multiple strings and search engines, to catch potential "data spills" – information, videos or photos that are outdated, inaccurate, or that you just don't want in the public eye.

·         Make frequent updates.  Refreshing professional profiles keeps you on a hiring manager's radar.  Regularly post updates about projects you're working on, new responsibilities you've assumed, or timely articles related to your industry.

·         Managing privacy settings.  Protect your personal brand with the now robust privacy settings social media sites like Facebook offer.

·         Use common sense.  The internet is forever.  Even "deleted" information is often recoverable online by a sufficiently determined searcher.  As a rule, never argue online or post inappropriate comments or photos.


Today's search-savvy interviewers will likely be checking you out online.  Make sure you show them exactly – and only – what they should see when it comes to the professional you, by proactively managing your online personal brand.



Looking for great jobs?  PrideStaff has them.  As a national staffing service with offices from coast to coast, we will match you with the ideal opportunity.  Want to check out our brand?  Start by searching jobs with PrideStaff here.

Tags: Branding Tips, Part-Time Jobs, Who's Hiring, employment agencies, staffing services, temp agency, find a job, temporary jobs, best job search tips