Central Islip, NY
Date Posted: October 25, 2017
Job Type: Direct Hire
Job ID: 286607
Manufacturer located near Central Islip, NY seeks a Paid Search Manager (junior level).
The main function of this role involves creatively and effectively manage and optimize Pay Per Click campaigns to generate maximum ROI for the company. The main responsibility will be managing Shopping Ads (PLA) for the company.
Experience and/or certification in Google Shopping is REQUIRED for this role.
Essential Duties and Responsibilities
Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms.
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage and maintain updates for large keyword lists and multiple campaigns.
Provide creative copy suggestions and graphical ad templates.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Education and Essential Qualifications
Bachelor's degree from an accredited university
3-5 years’ experience managing Google AdWords/PPC campaigns
Excellent analytical, organizational, project management and time management skills.
Ability to clearly and effectively articulate thoughts and points.
Knowledge of Google AdWords, Analytics, Word, Excel is REQUIRED.