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« Back to Search Category Analyst
Sunrise, FL

Salary: $65,000- $70,000
Date Posted: November 3, 2017
Job Type: Direct Hire
Job ID: 287670

Job Description

 

 

Category Analyst- Inside and Trade Marketing

PrideStaff is seeking, on behalf of a very well-known company in the nutritional space, a Category Analyst.  An ideal candidate will have experience with IRI, Nielson’s or SPINS Data experience a plus.

The Category Analyst provides industry, category, trade channel and customer specific analytical support. The purpose is to analyze, combine and provide insight from multiple data points, sources and systems. These insights provide the foundation for new product recommendations and customer-specific business development strategies.

What you will be doing:

  • Provide monthly & quarterly analysis and reporting of our syndicated market performance data and develop presentation for internal use
  • Help develop specific trade and customer strategies for driving volume growth through the use of technological and database resources
  • Implement analytical tools, programs, systems and templates designed to uncover account or trade specific opportunities
  • Run reports using the corporate syndicated data sources. Make recommendations to improve the effectiveness of the databases. Recommend other information resources that would enhance our ability to develop trade or customer specific opportunities
  • Category & Business trend and program analysis by customer. Identify share shifts in the key segments of the categories
  • Develop analysis to support sales presentations made by sales and assist with presentation development
  • Participate in the customer and trade specific teams, as assigned
  • Provide the analytical tools to assist in developing realistic volume forecasts for new and core products
  • Track, inform and update field sales on retail pricing and margins for specific customers as well as competitive pricing for like products
  • Contribute to the accomplishment of team key performance indicators

Qualifications:

  • Bachelor's Degree in Business Administration or related field
  • 2-4 years' experience in finance, sales and marketing analysis, ideally within a fast-moving consumer packaged goods company
  • Specific knowledge of CPG, IRI, AC Nielsen's and/or SPINS data and their uses in building category business reviews and presentations
  • Syndicated Data Analysis
  • Excellent Excel & PowerPoint skills

Compensation: $65,000- $70,000 based upon experience