Date Posted: February 5, 2018
Job Type: Temporary to Hire
Job ID: 298082
Essential Duties and Responsibilities:
° Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
° Analyze websites and document changes required for SEO.
° Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings.
° Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
° Proactively make strategic PPC campaign recommendations.
° Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
° Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates. ° Optimize landing pages for search engine quality score.
° Serve as liaison with paid search engine contacts.
° Web development experience is a plus.
° Minimum of 3 years of search engine optimization and pay-per click experience.
° Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter.
° Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
° Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
° Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
° Excellent Microsoft Office skills. ° Web programming skills are a plus but not required.
° Minimum of an Associates degree; Bachelors preferred.
° Strong oral and written communication skills.
° Excellent analytical skills.
° Comfortable interacting with C-level executives.
° Outstanding customer service skills.
° Ability to work independently and within a team environment.
° Strong independent decision-making, organizational, planning and problem-solving skills.
° Sales experience is preferred.