PrideStaff Recognized for Outstanding Communications and Marketing Program in U.S. Staffing Industry

September 29, 2017

PrideStaff, a national, franchised staffing organization, is pleased to announce that they received a 2017 American Staffing Association Genius Award honorable mention for Integrated Mixed Media Campaign (Digital and Print) in the Staffing Firm with More than $100 Million in Annual Sales class. This national awards program recognizes the best and most innovative communications and marketing campaigns among ASA member staffing, recruiting and workforce solutions companies.

The campaign, titled “It Pays to Have Friends!” was designed to create an entirely new pool of available talent, by making it simple to help friends find better jobs and earn great referral bonuses. Marketed to existing candidates through social media, Google remarketing ads and email marketing, the integrated campaign turns existing PrideStaff associates into recruiters – arming them with business cards, postcards, posters and social tools to streamline the referral process.

“We’re extremely proud to earn an honorable mention this year in the Integrated Mixed Media Campaign category,” said PrideStaff COO, Tammi Heaton. “With unemployment rates near historic lows, many employers are facing severe talent shortages that impede growth. This distinction validates our continued effort to help clients quickly access talented people, while providing job seekers with meaningful employment opportunities.

“Earning this recognition is yet another example of how we live out PrideStaff’s mission: ‘Consistently provide client experiences focused on what they value most,’ every day,” continued Heaton. “Simply put, we invest in world-class marketing to attract the exceptional people our clients need.”

About the American Staffing Association

The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its state affiliates advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit


About PrideStaff

PrideStaff was founded in the 1970s as 100 percent company-owned units and began staffing franchising in 1995. They operate over 75 offices in North America to serve over 5,000 clients. With over 40 years in the staffing business, headquartered in Fresno, CA, PrideStaff offers the resources and expertise of a national firm with the spirit, dedication and personal service of smaller, entrepreneurial firms. PrideStaff is the only nationwide, commercial staffing firm in the U.S. and Canada with over $100 million in annual revenue to earn Inavero’s prestigious Best of Staffing Diamond Award four years in a row highlighting exceptional client and talent service quality.


For more information on our services or for staffing franchise information, visit

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