PrideStaff Named 2016 Genius Award Winner by the American Staffing Association

September 22, 2016

PrideStaff is pleased to announce that they won a 2016 American Staffing Association Genius Award for Digital Media in the Staffing Firm with More than $100 Million in Annual Sales class. This national awards program, formerly called the ASA Staffing VOICE Awards, recognizes the best and most innovative communications and marketing campaigns among ASA member staffing companies.

In its series of five documentary-style videos featuring real candidates and field associates, PrideStaff’s Job Search Struggles Video Campaign takes a modern, fun approach to common workplace issues. Tackling topics like tough interview questions, bad bosses and staffing industry misconceptions, the campaign highlights the struggles job seekers face and explains why choosing the right employment agency can make all the difference in the world.

The videos have been shared on PrideStaff’s corporate website, as well as its YouTube and social media accounts, to drive visibility and engagement. Since launching the campaign, traffic from YouTube and Facebook to their corporate website increased dramatically, as did visits to their job board.

“We’re extremely proud to win a Genius Award this year in the Digital Media category,” said PrideStaff COO, Tammi Heaton. “This award validates our continued effort to help franchisees differentiate our services, build our employment brand and engage job seekers. Finding a great job can be hard; these videos let people know they are not alone in their quest.

“Winning this award also evidences our commitment to living out PrideStaff’s mission: ‘Consistently provide client experiences focused on what they value most’,” continued Heaton. “Simply put, we invest in world-class marketing to attract the exceptional people our clients need.”

About the Genius Awards

Formerly known as the VOICE Awards, the ASA Genius Awards showcases the industry’s best communications and marketing programs and campaigns. Submissions were judged by a panel of communications and graphic design experts, and winning entries will be displayed in a modern, interactive awards display at Staffing World®, the annual ASA convention and expo, October 25 – 27 in San Diego, CA.


About PrideStaff

PrideStaff was founded in the 1970s as 100 percent company-owned units and began staffing franchising in 1995. They operate over 74 offices in North America to serve over 5,000 clients. With over 40 years in the staffing business, headquartered in Fresno, CA, PrideStaff offers the resources and expertise of a national firm with the spirit, dedication and personal service of smaller, entrepreneurial firms. PrideStaff is the only commercial staffing firm in the U.S. with over $100 million in annual revenue to earn Inavero’s prestigious Best of Staffing Diamond Award for three years in a row, highlighting exceptional client and talent service quality.


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