How to Make Your Company Stand Out on LinkedIn

Struggling to recruit great candidates in today’s employment market?

It’s understandable. Right now, a number of factors – increased labor demand, dropping unemployment, lingering “return to work” anxiety, and more – are making it tough (and expensive) to find the people you need.

Over the years, LinkedIn has become an effective tool to address recruiting challenges, but the ability to post your open jobs on the platform is just one of its recruiting benefits. Social recruiting is more about job advertising; it’s about getting the right people to find your jobs, view your organization as one they want to work with, and then getting them to apply or contact you to learn more about the jobs you offer.

With the right strategy, LinkedIn can help you:

  • Strengthen your employment brand
  • Build your company’s credibility
  • Stay in front of active and passive candidates
  • Turn your organization into a talent magnet

But the competition for job seekers’ attention on this social platform is stiff. There are over 57 million companies listed on LinkedIn, with more than 15 million open job listings.

As an HR or hiring manager, what’s the best way to help make your business stand out on LinkedIn?

Here are a few tips for optimizing your LinkedIn company page:

1. Build a complete profile.

Companies with complete information get 30% more weekly views. LinkedIn has a handy “completion meter” feature and considers your page complete once you include your:

    1. Industry
    2. Company size
    3. Website URL
    4. Description
    5. Logo
    6. Street address
    7. Custom call-to-action button
    8. First post
    9. Hashtags

2. Choose appropriate and captivating imagery.

Your logo should be crisp and meet the specific size recommendations of LinkedIn. Choose a cover photo that reflects your brand, makes a great first impression, and will appeal to the types of candidates you’re trying to attract.

3. Include keywords.

Consider the types of terms your target job seekers might type into LinkedIn’s search features to find work – and incorporate them naturally throughout your page.

4. Keep your profile up to date.

Make sure your professional page is accurate and clearly communicates your company’s values, vision, and current product/service offerings. Create the habit of reviewing and refreshing your company page every six months.

5. Post with a purpose.

Think like a potential candidate: What types of content would provide value to them, build your credibility and position your company as an employer of choice? Commit to regularly sharing information your ideal future employees seek.

Stand out – and land the best talent – by partnering with PrideStaff.

With a national presence and a full complement of staffing and recruiting solutions, PrideStaff can help you stand out from the competition and find the great people you need. We leverage a wide range of sourcing tools and technology to continually attract highly motivated, hard-working candidates for your temporary and direct staffing needs.

How can we help your business? Contact your local PrideStaff office today to learn more.