The Watercooler

The Watercooler Blog is full of workplace tips and trends related to employee retention, engagement, interviewing and more. The Watercooler is frequently refilled, so gather ‘round often.

Posts tagged: Tips on Improving Customer Loyalty

Building Brand Loyalty through Positive Customer Service

Social media is a major driver in marketing success. The opinions of customers who have direct contact with your company matter. Anand Subramanian of Harvard Business Review writes that branding efforts often overlook the key component of customer service.A company may develop a brand idea that includes a logo, slogan, an advertising campaign, even celebrity [...] Read More