Using social media for recruiting?
So is everybody else. In fact, 92% of employers use social and professional networks to recruit talent (CareerArc), and nearly 80% of recruiters say they’re increasing financial investments in social recruiting in the next 12 months (Jobvite).
Social recruiting competition is stiff. How can you gain an edge? Here are four ways to recruit top talent on social platforms:
1. Make social media recruiting part of your overall recruitment strategy.
If you want to generate great recruiting results on social media, and improve those results over time, you need to think strategically. In this post, we share ideas for creating a proactive, consistent recruitment strategy to apply to your social recruiting efforts.
2. Post jobs the right way.
Sharing a dull job description for an open role on Facebook or LinkedIn isn’t likely to attract the quantity or caliber of candidates you need. If you want your jobs to capture the attention of A-players – and generate response – turn your job postings into captivating advertisements on social media:
- Create compelling copy that sells the upsides of your job opportunity.
- Post your jobs with branded graphics. Think like your audience: What types of images would make a potential job seeker take notice and want to learn more?
- Add a video that highlights your culture and gives potential candidates a glimpse into what it’s like to work for you.
3. Do more than just share jobs.
Posting jobs on social media – and nothing else – is viewed as spammy and self-serving by job seekers. If you want talented people to continue paying attention to your social posts (until they see a job that’s right for them), balance job postings with content that’s interesting to your ideal candidates and strengthens your employment brand:
- Introduce your recruiters and hiring managers (a video is a great option for this type of content).
- Share job search and career management content that you create or curate.
- Post fun content that complements your culture and brand.
Reduce candidate “friction.”
Today’s job seekers are busy – even downright impatient. If you want to recruit them via social media, make it ultra-simple for them to apply or connect with your team:
- Direct job seekers to a short, mobile-optimized application that captures only essential information and alerts HR or hiring managers to follow up.
- Provide multiple ways for job seekers to get in touch via social media, such as live chat and one-click options for calling or emailing a recruiter.
- In this post, we share more ideas for reducing friction in the recruitment process.
Need a better-recruiting strategy?
A national staffing and employment agency like PrideStaff is an ideal partner to make the process simpler, faster, more cost-effective, and successful. Our local offices use multiple recruiting strategies (including social recruiting) and proven processes to help you find and hire the best talent in your market.
It’s never too early to start your search. Contact your local PrideStaff office today to get started.