Resourceful, experienced go-getter needed
for mind-numbing job duties in a department where their contributions will never make a difference. No chance for advancement; pay rate is “meh.” Apply today!
Would you apply to this job? Of course not. Nobody would!
But if you’re just slapping up a laundry list of dull job duties and expecting superstars to apply in droves, you’re setting yourself up for a big disappointment – especially in today’s job market, Our nation has more job openings than job seekers for 16 straight months, according to the latest Bureau of Labor Statistics data.
Talk about a candidate drought!
The best candidates for your job openings are probably gainfully employed; you need to provide a compelling reason for them to even consider working for you. Your task is clear: If you want to recruit amazing candidates, you have to craft amazing job postings. Here’s how:
Think like a job seeker. If you want to attract, engage and convert more highly qualified job seekers to applicants, include these two key elements in your ads:
- WIIFM (What’s In It For Me?): Job seekers are looking for upsides and advantages. Make sure you address the aspects of your job that are most important to great workers – and highlight them in your posting.
- FOMO (Fear Of Missing Out): Promote the upsides of your opportunity to create an “opportunity gap” in the candidate’s mind, which are significant differences between your position and their current role. If you can frame your opportunity in a way that makes a potential candidate think they’re missing out on a fantastic culture, exciting responsibilities or greater advancement potential – you just might convince them to apply.
Related content: How to Make Your Company Attractive to Candidates
Point out the positives of the position. No job offers flexible hours, zero stress, a six-figure salary AND eight weeks of paid vacation. Every position has its advantages and drawbacks. For every challenging aspect of the role, however, come up with a compensating positive.
For example, if your company is in a remote location, emphasize the fact that the candidate won’t have to deal with heavy rush-hour traffic. Or, if the working conditions are tough, explain the ways employees keep each other motivated.
View a job posting for what it really is – a marketing tool! To be effective, your job posting must sell your role. If you’re not adept at copywriting, enlist the help of your marketing team (or someone in your organization who is skilled in creative writing).
Develop a strong partnership with a national employment agency like PrideStaff. When you have a hard-to-fill position, we are an indispensable ally. Our recruiters use a variety of proven techniques and nationwide resources to market your opportunities effectively and deliver qualified candidates, right when you need them most.
What can we do for you? Contact your local PrideStaff office today to get started.