Making the Best Out of a First Impression

A recent article in Forbes Magazine reported that it takes approximately 7 seconds for someone to develop a first impression. For job seekers, this means that prospective employers are making assessments about you based on your appearance, body language and behavior as soon as you walk through the door.Here are the top 5 ways to [...]

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What to do When an Employee Violates Your Social Media Policy

Like it or not, social media is now part of our daily lives. Social media platforms such as Facebook, Twitter and LinkedIn make it possible for employees to externalize their professional lives and broadcast it across the Internet.Sometimes this type of free speech online runs up against certain limitations in the workplace. For example, many [...]

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Target Facebook Posts for Your Intended Fresno-Based Audience

Facebook. Twitter. Instagram. FourSquare. Pintrest. Yelp. Tumblr. The average person views hundreds of social media posts daily.Trying to reach an audience in a vast sea of up-to-the-minute social media posts can be a challenge for any business.That said, there are a number of highly effective ways to reach a specific target audience simply by tweaking [...]

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