Attracting and retaining top talent is all about relationship building – and relationship building is all about trust. To foster and maintain that trust, consistency in your employer branding is critical. Your cohesive brand message across all touchpoints – from job postings and social media through your website and marketing collateral – will draw in [...]
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Does your business have an employee value proposition (EVP)? If not, now’s the time to create one—here are reasons why.
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As noted by the Work Institute, more than a third of employees quit their jobs within the first year. Forbes cites common reasons – even narrowing that window to six months – including roles not meeting expectations, poor management experiences, and lack of development opportunity. After the significant investment you make in every new hire, [...]
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There are numerous reasons to stay current with your company’s training and development programs. They can help enhance your employer brand, bolstering your talent attraction and retention efforts. They also help encourage innovative thinking, mitigate risks, and give your business a competitive edge. Last but not least, failure to comply with training requirements can result [...]
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As an ever-increasing number of candidates turn to social media to research potential job opportunities, you need to take full advantage of various platforms – from LinkedIn, Facebook, X and Snapchat through niche sites where your targeted audiences tend to gather – as you round out your successful recruitment strategy. Increase Your Reach Effective social [...]
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Recruiting is never easy, but when done right, it can be extremely rewarding, successful, and profitable. By taking a creative, intentional approach, you can connect with quality candidates, drive enthusiasm about your open position and your company, and sharpen your competitive edge in the talent marketplace. Your specific objectives might include more applicants, shorter hiring [...]
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“Branding is an emotional connection. Make it a priority.” (Beth Rudai, Senior HR Manager, TD Bank) These are words to live by as you continuously improve your reputation among current and prospective employees. To take the concept of employer branding an important step further, also consider this statement by H. Rao and R. Dewar: “The [...]
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A job posting is often a candidate’s first touchpoint with your company, so it has to be right. “Right” means your posting has to resonate with desired talent. Otherwise, their first contact with your opportunity may also be their last. Here are some tips to help ensure every posting is a home run: Choose your [...]
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Want to help your team thrive? Tailor your management style to your team. Here are tips to help you do just that.
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As a result of the sansdemic, many companies are struggling to meet productivity targets. After all, the labor shortage means many organizations aren’t fully staffed. In turn, reaching production goals becomes challenging. Unfortunately, failing to navigate these difficulties comes with an unintentional consequence: higher rates of employee burnout. When workers burn out, a hard situation [...]
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April 3, 2024
